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Hasbro Story

The company that became Hasbro was founded by the Hassenfeld Brothers in 1923 as a textile remnant company. While they did not start as a toy company, over the next two decades they began creating pencil cases and school supplies.

In 1952, they purchased the rights to Mr. Potato Head from the inventor, George Lerner. It became a huge success and led to many other toys that we still see today. In 1964, G.I. Joe was introduced as an action figure to give boys a “doll” to play with. The company name was shortened to Hasbro in 1968.

Hasbro acquired the Milton Bradley Company in 1984, bringing with it some popular board games, including Chutes and Ladders, Candy Land, The Game of Life, and more. Hasbro is now the parent company of many different subsidiaries that have made them very successful, including the parent company of Monopoly, Parker Brothers.

Hasbro is one of the most popular toy companies and it offers toys for children of all ages. From board games to ride on toys to toys that fuel the imagination, Hasbro is sure to have a toy that will bring joy to your child or to another child that you are buying a gift for.

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