Hot Wheels Story
In 1968, the cofounder of Mattel, Elliott Handler, decided to make die-cast toy cars for boys. This idea was spurred by the introduction of Matchbox cars in Great Britain. He wanted to capture a portion of the market in the United States and around the world. Sixteen different cars were released in 1968, among these a dark blue Camaro, which was the first to be produced.
The introduction of Hot Wheels in 1968 was an instant success. Both children and adults enjoyed the die-cast cars for playing and collecting. They quickly overtook the success of Matchbox and were able to offer much more than their first sixteen offerings. Twenty-four new cars were released in 1969, solidifying their position in the die-cast car market in the United States.
Production was begun all over the world in the 1970’s and 1980’s. In addition, McDonalds offered the Hot Wheels in their very popular Happy Meals in 1983 and in 1985, they were offered in Kellogg’s cereal boxes. This popularity has not slowed down, either. From collectors to children, everyone knows what Hot Wheels is about.
Boys of all ages love the design and fun of the Hot Wheels products. From cars to trucks to racecars to helicopters and more, there is a wide variety of choices that will make any boy happy, no matter what his age.