The brand “Lego” is an abbreviation of two Danish words, “leg godt”, which means “play well.” This is the name of this company and it is their motto. Ole Kirk Kristiansen founded LEGO in 1932. The company has passed from father to son since then and is now owned by the grandchild of the founder, Kjeld Kirk Kristiansen.
In the past 80 years, Lego has come very far. From a small carpentry workshop to a modern, global company that has made itself the world’s fourth-largest manufacturer of toys, they have found a niche in the market that has been very successful and unmatched by any other manufacturer.
The LEGO brick is the most important product for the company. The brick in its present form was launched in 1958. It uniqueness comes from the interlocking ability with its tubes. This offers unlimited building possibilities. Your kids only have to let their imagination soar and they will create a wealth of different things through play with these Legos.
No matter what type of Legos that you choose, they can be mixed and matched with other Lego bricks of the same size family. This enables huge creativity opportunity to children of all ages. Whether you are buying as a gift or for a special child in your life, you will find that Lego offers the ability to let imagination go wild. Play well.